2012 IT Expo

in 2012 IT department decided to host an IT “Expo” to educate the rest of the ministry about the separate divisions within IT and share how each benefits employees. This trade-show type atmosphere was complete with prizes and games. Before the event, IT approached me for ideas on how to make the event “more fun”. The goal was to ultimately encourage greater participation, so using basic principles of gamification, I participants were “awarded” for each booth they visited. I also branded the event and used humor to lower the level of intimidation for participants.

Ultimately, the expo was a great success with over 80% ranking the event outstanding, informative and “fun” in post-event surveys. The IT Expo proved brains and humor can indeed go hand-in-hand.

MY ROLE:

  • UX and Design

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